How To Relate To Your Potential Clients Using Social Media

By Susan Preston

Just about everybody all over the world is using Social media. Social media isn’t just for staying connected to your friends and family, but it can also be a great tool to get new clients as well. I have grown my business building relationships using social media, as well as blogging to get my message out there. What I love about social media is the Relationship Building. It’s not only about connecting with others, it’s also about the relationships that you are building, A lot of people miss that, you may have  a lot of friends, followers and super fans, but what good is it if you aren’t building a relationship with them.

You may be thinking as you read this, but I can’t possibly have a relationship with every single friend, follower, super fan. You are absolutely right. You need to nurture & grow those relationships that resonate with you, where there is a synergy between you, more so then some of your other relationships. You can, however, speak to everyone from the heart like I do and try to make a difference in as many of their lives as possible. When I post, “Have as Amazing of a day…as you are. Yes, I mean You!!!” I absolutely mean that to each and everyone of my friends reading it.

If you are serious about growing your business using social media, then you need to be serious about your social media efforts. Besides using a tool to help you schedule your posts, as well as be present at different intervals of your day, you should be consistently doing these:

Five Steps To Relate To Your Potential Clients Using Social Media

Be Authentic:
It is so important to be yourself. Embrace who you truly are and tap into your Magnificence and share yourself with others through your blog posts, your posts on social media, doing a video, etc. Don’t try to be like someone else. I see so many people who don’t know who they really are and try to be like others. Unfortunately, you can’t grow your business that way. People can see through it. When you are being Authentic, others start to feel like they can be more of themselves. Now you have two people who are building a relationship who are totally comfortable being themselves and that is a Win-Win situation for everyone, especially if they become a client.

Listen:
You need to listen to your what your potential client is saying. They maybe sharing with you their problems and frustrations and if you are so busy trying to get your products and services out, you may miss it. Make it about them! Really listen generously, to what they are saying not what you think they are saying. Reflect back on what they said to make sure it is accurate. Tune in to what they truly need and feel what’s going on underneath it all. It is so important to make them feel that they are being heard and that they truly matter! Take what they are telling you as a guide to make new products and/or services and to better the existing ones.

Engage:
After you listen to them, engage with them. Acknowledge what they are feeling. Give your input into the situation in a kind and loving way.  Sometimes, just by acknowledging what they are feeling is all that is necessary. If there is a way to help them, do so. Don’t go in for the kill and overload them with your products and/or services, but rather get to know them. Also, when someone comments on a post or does a retweet, make sure you respond to them. When I do a post that gets a lot of comments, I answer them as a group and thank them, but if someone asks me a question I will respond to them directly. Build that relationship. People may not always remember what you may have posted, but they will  always remember how you made them feel.

Give:
Great content and information through your blog posts, as well as on your social networks. The more content that you give to them for free, might spark their interest in to finding out what you may have to offer. Also, you can give by sharing their content and information. It is so important to be mindful of the people who support you and to give back. Making it about others, makes them feel that you appreciate them and you know yourself, when you feel appreciated you want to give even more.

Share:
Relevant content! It’s so important that your content goes hand in hand with your your message that you are trying to get out. Once in awhile, it is to okay to share something that may not be relevant content , but rather something that you think that your community would resonate with.  If your message is giving mixed signals to a potential client, that could be a big turn off.  Also, when someone has a problem that they have shared with you, try to help them be able to find a solution. Don’t try to  minimize what they are going through, as it may be really heavy on their heart. Offer to assist them in anyway that you can. Let them know that you truly care about them. Since social media is all about Relationship Building, make sure you are sharing yourself, it’s so important! Share who you are, but do it graciously. By doing this, you will help others to feel comfortable about sharing who they are.

“Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” ~ Liana Evans

By doing these five things consistently, not only will you see the Amazing results that it will bring for your business, but the personal rewards are so wonderful, as well. Also remember, people like doing business with people they Like, Know and Trust!  Don’t be so laser focused on your business when you are connecting with people, that you miss making some connections with some of the most beautiful people and to me, that is priceless. I would love to hear your comments on some Amazing relationships that you have forged because of using social media, as well as what it has done for your business already!

This article originally was published here.

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About Susan Preston

Susan Preston is a Mindset Motivator & a Relationship Mentor. Susan can empower you to Master your Mindset and Ignite your Relationships by helping you to get the clarity to take your life and business to that next Amazing level. She brings a lifetime of experience to help you create that balance in every area of your life so that you are truly living your Dreams!

Are you having challenges with staying in the right mindset to grow your business? If you would like more help with this or if you are having challenges in any of your relationships, Susan would love to help. Click on the “Free Consultation” tab at the top of the page and Susan will give a free 30 minute consultation to answer any pressing questions that you may have to give you the clarity that you may need, in order to move in the right direction. 

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